Research

Key Findings:

• Analyzed patterns in Reese's Book Club selections using digital humanities methods
• Explored the intersection of celebrity culture and literary taste-making
• Examined the role of social media in contemporary book marketing and reader engagement
• Investigated how book clubs influence publishing industry trends and author visibility

Methodology:

This thesis employed a mixed-methods approach combining quantitative data analysis with qualitative literary criticism. The research included computational analysis of book selection patterns, social media engagement metrics, and close reading of selected texts from Reese's Book Club recommendations.